Introduction

RateParity supports Google Tag Manager (GTM) tracking by automatically pushing tags into the dataLayer object for most user interactions with interactive elements, such as buttons and links. By utilizing the dataLayer, you can easily implement and manage event tracking without additional manual coding.

Getting Started

In order to capture the events created by RateParity:

1. Create/Login to your Google Tag Manager account and follow the instructions to set it up (GTM Setup)
2. Create custom triggers based on the following properties, which are always present in the event object pushed by RateParity. (GTM Custom Triggers)
   • event
   • action
   • type
   • container
   • view
   • section

see Event Structure and Events pages for more details about the properties