Event Object Structure

When the user interacts with RateParity, it pushes event data into the dataLayer object. This data includes comprehensive information about user interactions with the app's interactive elements, allowing developers to track and analyze user behavior effectively. Below is the structure of an event object:

{
  event: "rp_filter",
  action: "click",
  category: "option",
  label: "Offers rating filter",
  transaction_id: "",
  container: "offer",
  view: "main",
  section: "side",
  data: {
    filters: { rating: 8, season: 'summer' }
  }
}

Properties

Property	Type	Description	Example
event	string	Generic event name, used for capturing the event in GTM	'rp_filter' for a filter application event.
action	string	Describes the specific way the user interacted with the element, such as click, submit, or hover.	'click' indicates a click action.
category	string	Specifies the type of element interacted with, like a button, link, option etc.	'option' for a select option interaction.
label	string	Provides a brief, human-readable description of the event.	'Go to checkout' as a summary of the interaction.
container	string	A unique name for the module of the app where the action was triggered.	'offer'
view	string	Indicates the view/page of the module where the action was triggered.	'main'
section	string	Indicates the section inside the view where the interaction took place.	'side'
data	object	Holds additional information related to the user action, such as form data or applied filters.	{ filters: { season: 'summer' } }